Flashback…”DOES NOT LEAVE US ALONE”
2 October 2020
Flashback, all art is contemporary, the fair dedicated to art with no space or time limits “DOES NOT LEAVE US ALONE”. The dates of the eighth edition: from 5 to 8 November – preceded by two days of preview for collectors and press on 3 and 4 November from hrs. 11 to 20 – are confirmed. The venue is certainly confirmed: the Pala Alpitour in Turin, designed by Arata Isozaki which – with its 22 meters of ceiling and 4000sqm of pathway – can host the booths of the 41 participating galleries and the visitors in extreme safety and with the required social distancing. The format, which is more topical than ever in its aiming at quality and diversity rather than at quantity, is therefore confirmed. A brand of the fair since its very first edition, evidence of which is provided by Flashback’s constant commitment towards art and curatorship projects that develop on the territory throughout the year.
“The perfect contamination between global and local makes Flashback a people-friendly project, which can focus on dilated time and space” – state Ginevra Pucci and Stefania Poddighe, founders and directors of the event. “This is why – in spite of the complicated historical moment – Flashback confirms its own deployment and launches the project by an emblematic image entrusted to Daniele Caluri”. The well-known designer of Il Vernacoliere, besides of Don Zauker and Dylan Dog, has carried out a debunking cover which states “non siamo soli” (we are not alone) and which the public will find recurrently in Pala Alpitour.
Before the Covid emergency, the fairs were the main channel of sales for the galleries, but – mainly – they were the place dedicated to meet new customers. In spite of the sometimes very high costs, the galleries considered them appointments they could not turn down. In 2019, this channel of sales generated 46% of the galleries’ income (source: Art Basel | Ubs: The Impact of COVID-19 on the Gallery Sector. A 2020 mid-year survey). Obviously, the cancellation of many of them has turned into a reduction of turnover for a large number of galleries.
“Fairs of more contained size and costs are the optimum solution in this particular moment”, states Marco Longari, antiquarian of long tradition, with presences at the most significant international fairs. The fair in presence is an essential tessera: should it be missing, it could affect the whole supply chain of art from the gallery to the restorer, with difficulties also for the Museums that work in strict collaboration with the galleries.
Flashback is therefore a more sustainable pattern within the art market, which can benefit both the galleries and the collectors and offer a significant experience of art to all its fans.
The Fair is committing to enforce compliance with the provisions on interpersonal distancing issued by the government decree on the containment of the health emergency. Furthermore, it is following the technical safety protocol drafted by Politecnico di Torino “the events restart safely”.
The preview reserved to the collectors and to the press will be stretched to two days, thus widening the fruition time (Tuesday 3 November and Wednesday 4 November, from hrs. 11 to 20).
Flashback will offer to collectors and visitors a proposal of art that ranges from antiquity to contemporary, without time limits or geographic boundaries, passing from Eastern art to the Western one; an offer that includes painting, sculpture and decorative arts from artist’s jewels up to the scientific objects from wunderkammer.